A strategic partner to help you work out what to do and why.

Curious, collaborative and always grounded in what matters to people, we help brands navigate complexity and uncover meaningful innovation that lands.

We’re experts in...

Innovation Strategy

Portfolio Strategy

Pipeline Development

Brand Renovation

We identify the right opportunities, helping teams confidently choose where to play and understand how to win.

We shape the bigger picture, helping brands make smarter portfolio choices that balance short-term performance with long-term growth aligned with brand and business strategy.

We build clear, prioritised innovation pipelines that turn opportunity areas into actionable plans and a steady flow of ideas ready to develop.

We help teams strengthen and refresh their core brands by protecting what works, evolving what doesn’t, and reigniting relevance with consumers.

Communication Design

Research

Approach Design

Facilitation

Ideation

Visualisation

Illustration

Hindsight, Insight and Foresight

Prototyping

Qualitative Moderation

Consumer Immersion

Consumer Co-creation

We’ve built a set of in-house capabilities we believe are critical to the work we do. For speed, agility, quality, and consistency, with a golden thread of thinking from problem to solution.

We also have a great network of external partners and collaborators who we turn to when we need specialist services including consumer recruitment, food science and supply.

How we work

Our approach is structured but never rigid. We apply a proven innovation process and tailor it to every challenge.

Framing Opportunities

We start by getting clear on the problem to solve. Asking the right questions of the right people to surface and shape the challenge, highlight tensions and manage misalignment. Before we get to solutions, we create a project frame that evolves as we learn.

Making New Connections

We bring together hindsight, insight, and foresight - grounded in consumer needs, market realities, and emerging trends. By connecting the dots across functions from insight to supply, we unlock new perspectives and fresh opportunities.

Learning by Doing

We believe in learning by doing. We test, iterate, and refine ideas early, whether it’s product concepts, packaging structures, or business models. Prototyping isn’t just for design - it’s a way of thinking that ensures solutions are viable and valuable.

Thinking Experientially

Innovation isn’t only about the product; it’s about the whole journey. From first impression to final interaction, we consider how consumers experience a brand across touchpoints. Because the best ideas don’t just sit on a shelf - they create lasting impact

always experimenting & evolving

Clients

A selection of the brands and businesses that we partner with on a variety of challenges.

A golden thread from

problem to solution

Interested in what we do?